Marketing Automation Specialist Apac - Pune - Autodesk
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APAC Data & Automation
Looking to jumpstart a career in Marketing that will put you ahead of the curve? Look no further than Autodesk’s Marketing Automation and Operations (MAO) team. Today’s best Marketers are not just creatively inclined. They are also fluent in analytics and understand the underlying operational processes that make modern marketing programs possible. Working alongside other marketing operations experts, you will get to apply your logic to a variety of complex projects. In this role, you will build the operational foundations that are required, whether you aspire to become a well-rounded digital marketer or build a career in Marketing operations.
Learn why Autodesk is ranked a top place to work by Fortune, Forbes, Glassdoor, and others:
Top 7 Reasons You Should Work at Autodesk
Working in Marketo, this key role is the main point of contact in providing Marketing data and configuration support to stakeholders based in APAC. You will deliver services such as segmentations, data uploads, email and campaign configurations.
Consistent with our team’s commitment to
achieving operational excellence, you will serve as an in-house expert on marketing data analytics, automation systems, and best-in-class operational processes.
Collaborate with marketing managers to understand their campaign objectives
Assist with definition of data segments and configure / execute time and trigger-based campaigns
Setup, test, maintain and evolve multiple complex campaigns with internal marketing automation platforms
Configure our platforms for campaign deployment
Work with cross functional teams to implement multiple nurture base marketing strategies
Deliver performance improvements via ongoing testing and results to provide continued learning
Create queries and list pulls for direct marketing campaigns to prospects and customers. Monitor all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved.
Scrub external data lists and follow processes to properly upload contacts into our marketing database.
Provide simple to complex data and market analysis to various stakeholders within the organization. Recommend the appropriate type of analysis based on the objectives at hand.
Work with internal teams and business partners to maintain integrity, quality and security of marketing data and information systems.
Top 3 Characteristics of a Strong Candidate
You are proficient in how a marketing automation system works
(ideally Marketo) and understand its impact in an organization
You are curious about all the functionalities the marketing automation platform offers and are not afraid to go through support documentation to find answers for any task you aren't able to perform with the system
You are interested in how technology systems work and know how to handle databases
10 Things That Describe You
Customer focused with ability to interact at all levels
Attentive to details and accuracy
Excellent problem solver
Reliable and timely
Resources and technologies used
Marketo / SFDC / Exact Target / Eloqua
Redshift / Microsoft SQL
Specialists in the team
Education and Qualifications
Marketing knowledge and experience to understand data and automation processes
Written and verbal fluency in Business English
1-3 years experiences in marketing and/or Marketing Operations
Marketing & Public Relations