Maxus Associate Business Director Analytics - Gurgaon - Maxus
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Maxus Insights & Analytics team is a marketing science, technology and consulting group specializing in fact based business strategies. The team is responsible for managing and analyzing massive amount of data as well as supporting the CORE teams in delivering value from data. Our team provides expertise in data management, advance analytics, technology deployment and marketing effectiveness. We enable clients to monitor, evaluate and optimize media investments so to help them achieve significant and lasting improvements in marketing effectiveness and profitability.
Overview of the job:
We are looking for a Data Analyst at Associate Business Director, reporting to Lead – Marketing Effectiveness and will work closely to support the team.
The candidate must have a positive attitude, self-motivated, able to operate independently, dedicated individual who can thrive on challenges in a small, intense and high growth environment.
3 best things about the job:
Be part of a highly dynamic team, responsible for data and analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
Engaging with the Senior Leadership team at the clients
Being part of a global organisations with rapid growth opportunities.
Measures of success –
In three months:
Gained significant understanding of data and technology of various platforms and understanding on how data is linked across multiple platforms
Gained confidence in retrieving data from multiple source, interpreting campaigns and able to make recommendation
Build and presented a Media effectiveness proposal for client
Interacted with the client on multiple occasions & ensure Project kickoff
In six months:
Developed and automated “frequently-used” strategies and leverage them as part of the campaign optimisation process.
Proven ability to navigate an extract right data from right data sources and be able to efficiently analyse and interpret data for key insights and recommendations
Should have delivered a marketing mix model project on their own with little support
Implemented various performance trackers for campaigns as well as spend trackers for various markets
Develop a pipeline of potential projects for the brand
In twelve months
Gained deep technical knowledge of Data and Analytics tools and have ability to conceive, architect and build key analytics components to suit business needs and bring value to the brand
Developed relevant applications that contributes to campaign optimisation and reporting
Responsibilities of the role:
Data Ownership & Processes
Provide ongoing analytical support utilizing data management, technology and modeling (such as market mix modelling) to address client issues regarding advertising, media and new products
Collection and ensure accuracy of data from internal/external data sources (include data
Making Data-Informed Decisions
Analyse data and generate graphics and insights for use in client presentations
Analyze results and trends in order to assist in making recommendations and present results to stakeholders
Work closely with teams to develop/improve and implement data strategies to campaigns.
Responsible for the development of weekly, monthly and quarterly and annually market reporting
Perform post- campaign analysis of strategies
Become a Data Advocate
Assist CORE teams as well as Clients to understand and power of analytical approach to decision-making
Manage project timelines and deliverable schedules
What you will need:
Candidate must possess at least a Bachelors university degree in any of the following fields
Computer Science/Information Technology/Information System
Candidate should have at least 6- 8 or 8-10 of work experience
Highly proficient in Excel (Power Pivot, Power Query)
Strong skills in SQL and proven experience working with at least one of the major databases platforms (SQL server, Oracle, MySQL, Sybase or Postgres)
Fluency in SAS, SPSS, R or any advanced analytics software packages
Experience working/analyzing large datasets
Proactive, quality-conscious, customer-oriented and result-oriented
Good analytical ability conceptual thinking
Must have done projects that involved clustering techniques, regressions especially marketing mix models for well-known brands.
Preferred to have comprehensive understanding of metrics: Media (e.g. buying models, CPV, VCR, GRP), Measurement analytics, Digital (eg Web social, Display Search etc), Quantitative business measures (LTV, NPV,ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)
Knowledge of visual techniques for data analysis and presentation
Leadership Qualities -
Generates enthusiasm among team members.
Challenges others to develop as leaders while serving as a role model.
Team player -
Facilitates effective team interaction.
Acknowledges and appreciates each team member's contributions.
Client Servicing -
Develops relationships with clients that foster client ties.
Communicates effectively with clients to identify needs and evaluate alternative business solutions with project management.
Continually seeks opportunities to increase customer satisfaction and deepen client relationships.
Manages client expectations effectively.
Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com .
Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.